Our Story

I started Salsas Don Sebastián in 2016, while I was working as a Spanish teacher in our local school system. I constantly overheard my family and friends wish that there were better salsa options available on the market. As a result of this, my husband would make his own salsa from a recipe that originated with his grandmother in the 1920's — because, as he says, "Making it yourself is the only way to get fresh-tasting salsa."

As others around us began tasting this salsa recipe, they encouraged us to offer it for sale. Since my husband couldn't quit his job, it was me that dove into the entrepreneurial world and started producing and selling this salsa. I started with a very local test market... my neighborhood. I provided free product in exchange for honest opinions — all of which were overwhelmingly positive and encouraging. This motivated me to take the next step, which was launching my business by selling the products to local farmers markets and grocery stores.

As a Venezuelan making Mexican salsas, I felt a little intimidated at first, but that feeling passed very quickly. Since the beginning, I have been committed to seeing how far I could take the idea and the recipe, which has resulted in multiple flavors and heat levels. The Salsas Don Sebastián line is ever-expanding which has resulted in organic and consistent growth every year.

— America DeLoach